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Lego releases "ground-breaking" responsive Smart Brick system
Toy manufacturer Lego has released its Smart Play system, which includes Lego bricks, tags and minifigurines with built-in sensors and a tiny speaker at this year's Consumer Electronics Show in Las Vegas.
According to Lego, the Smart Play system is powered by "invisible" technologies that are integrated within a standard-sized Lego brick, a small square-shaped "tag", and certain figurines that make the pieces light up and play sounds in response to one another and the activity of users.
Lego has released a set of pieces that generate noises and lights when interacted withThe system is powered by the Smart Brick, according...
ARTWORK & BOOK COVER ILLUSTRATION | Ngôi nhà r? cây
Some of my artworks and book cover I illustrated for the book "Ngoi Nha Re Cay" by author Nguyen Bao Boi Quynh. This book is a collection of short stories and poems gently explores nature, friendship, dreams, and quiet prayers - that nurture the soft and tender hearts of children. Regarding drawing techniques, I also made some adjustments to express the lightness, sweetness and poetry in the paintings to help stimulate and support children's imagination.
Saturn Museum
Visual Identity of the Saturn Museum: logo, key visual, print media
IKEA “Activa El Modo Hogar” (Christmas 2025)
FWA of the day 05 January 2026:
IKEA “Activa El Modo Hogar” (Christmas 2025)
Project Link
Send Christmas greetings to your favorite people with this customizable Christmas card by IKEA, shaped like our iconic BILLY bookcase. Because being present also means pausing to appreciate all the good things that the people who accompany us every day give us.
#FOTD #thefwa
Omega My Little Secret
Explore Omega “My Little Secret” an exclusive journey revealing secrets to uncover the story behind the Aqua Terra 30mm watch.
NexGen Renovation
We developed a comprehensive strategic positioning for Nexgen Renovation, redefining standards in the Egyptian premium finishes market.
Challenge: Differentiate in a fragmented sector where competitors treat luxury as an upgrade.
Solution: Positioning based on three pillars: total service integration, luxury as a baseline, and native smart technology.
Deliverables: Positioning statement, brand purpose, core values, tone of voice, persona mapping, competitive differentiation framework, and guidelines for visual/verbal identity.
Clear strategic rationale for a premium brand that competes on flawless execution, not price.
Книга «Интерком об онбординге»
Прочитал коротенькую книгу «Интерком об онбординге». Уровень редактуры там нулевой, последовательности в изложении мыслей нет. Это сборник каких-то слабо связанных друг с другом эссе разных авторов. Слишком много воды и повторов: даже на тоненькую книжечку еле насобирали мыслей, могли бы просто пост в блоге написать. Собственно, делаю это для вас вместо них.
Интерком онбордингом называет не бесячие блокирующие экраны, а весь процесс того, как люди, узнавшие о продукте, под вашим чутким управлением становятся довольными клиентами и пользователями.
Вот какие мысли я выписал. В основном они очевидные, но, к сожалению, не создателям большинства продуктов, с которыми мы имеем дело каждый день:
Онбордингу редко уделяют внимание, сравнимое с уделяемым «основным» фичам продукта, что иронично, учитывая, что онбординг — единственная часть продукта, с которой...