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What makes us unhappy is the realization that we aren’t living our lives to the fullest, not experiencing the full life we could be leading if we weren’t following some habitual or momentarily psychologically beneficial pattern. In this sense, social networks and content aggregators are the perfect generator of depression. They act as mirrors reflecting the echoes of your unfulfilled dreams and unlived lives. That’s precisely what attracts us the most, and for those dopamine-laden moments, you’re willing to trade your attention and the time granted to you by the reality of existence.

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